TARGET MARKETING

Target marketing refers to identifying consumers likely to purchase a company’s product based on factors like behavioral patterns, age, income, and lifestyle characteristics. At Markup Digi, we help clients identify a consumer group & make it easy for them to promote products and services. Targeting your marketing efforts and sending the right messages to the right people is an essential part of our digital target marketing services that boost sales & revenue.

Our target marketing strategies aim to establish a clear relationship between your unique offerings and customers’ needs by identifying target markets, choosing appropriate product positioning, and creating message content & campaigns. Skilled professionals at our target marketing agency present a message or a product to the right people as a part of the marketing mix.

Markup Digi works on various social media platforms to help clients sell products and services to a particular group of people & reduce costs. An effective target marketing strategy creates brand loyalty, improves customer relationships, attracts high-quality leads, and provides a competitive edge to the business. Don’t wait for more! Get in touch with Markup Digi today & open new sales opportunities.

Our Target Marketing Approach:

Demographic Segmentation

Our experts understand the importance of demographic segmentation for clients to identify target markets. We help client target their marketing efforts and identify the right audience based on gender, age, marital status, educational background, income level, religion, and race.

Geographic Segmentation

As a top-rated target marketing company, we focus on geographic segmentation, which involves segmenting the market based on location and identifying genuine consumers with specific product & service needs. Markup Digi helps clients divide customers based on neighborhood, city, region, and country.

Psychographic Segmentation

Under Psychographic segmentation, we divide target consumers based on their socioeconomic class or lifestyle preferences. We make it easy for businesses to segregate their target audiences into upper, middle, lower middle, skilled working, working, or subsistence classes.

Basic Principles of Target Marketing:

Product

Product can either be a good or a service that signifies customers' attention, acquisition, or consumption to satisfy what they want.

Price

It's essential to conduct thorough market research & determine the market value before setting up market-oriented pricing.

Place

This involves making your products & services available to target consumers according to their convenience.

Promotion

Raising awareness about your brand, products, or services through digital marketing solutions like Facebook advertising.